Microsoft + Yahoo = Pain For Publishers?
There has been many talk about Microsoft acquiring yahoo. It’s weird that this starts to unfold right as i’m getting ready to expend my advertising budget towards Yahoo and MSN. I think right now it might be wise to wait and find out what will happen in the near future. Personally a merger would not beneficiate me. I may be wrong but having more advertising networks to work with can only mean more traffic for me. However i’m not sure what will be of the merger of Microsoft and Yahoo if it does happen. They might devise a way to get more targeted traffic than google? hopefully cheaper? who knows…
I think that now the merger of Yahoo and Microsoft might actually be bad for affiliates.
To further reinforce my opinion here’s an article that i stumbled on today. It discusses implications on the many affiliates running ad units for the Yahoo! Publisher Network and Microsoft Content Ads.
"One aspect of the possible blockbuster deal that has not been adequately examined is the impact on web publishers, in particular the medium and long tail publishers who are almost wholly reliant on ad networks to monetize their ad inventory."
Read the rest of the article here: readwriteweb.com
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