Quick Adwords Tips
Here are what i think may make or break your PPC campaign:
1. Your bids. Never bid the lowest possible amount when starting a campaign. I generally lose money on the first day (or at least lower profit margins). Doing so seems to avoid MOST type of google slaps.
As you refine your ads with a higher click through rate ad, lower your bids.
2. Keep refining your ads. Dont stop A/B Testing. It takes about 5 minutes to write a new ad. Every morning the first thing I do is wake up and check my ads. Want to know how important testing is?
3. Use phrase and exact matching. Just bidding on things such as cats, dogs, pets, etc is going to get you a TON of traffic. If you utilize the phrase matching and exact matching chances are you’re going to get such a huge increase in conversions. Think about all the possibilities of keywords that would trigger your broad keywords cats, dogs, and pets. It’s much too large of a demographic.
4. Quality Score. It’s really not that hard to get at least an OK quality score. If you get any poor quality score words, remove them and try adding them at a later time (24 hours later).
Adwords Tips PPC
